Google Search Ads for Painters
Campaigns that put your company in front of homeowners the moment they search for exterior, interior, or cabinet work — built, pruned, and reported in cost per booked job.
Why most painters’ ad accounts leak money
Open the average painter’s Google Ads account and you can see the overspray everywhere: broad keywords nobody pruned, clicks from DIYers and job hunters, budget spread across every hour of the day, and a report that ends at “clicks” because nobody wired up what happened after the click.
Google will happily spend whatever you give it. The account doesn’t fail loudly — it fails quietly, a few wasted dollars per click, all month long. By the time you notice, you’ve spent a season funding guesswork.
How we run Google Ads for painting contractors
- 01
Start from a painter-only keyword vault. We don’t research your industry on your budget. Our keyword lists, match-type strategy, and negative-keyword vault come from running painting campaigns exclusively — the “how to,” “jobs,” “free,” and craft-hobby junk is masked off before the first dollar moves.
- 02
Structure campaigns around your services and margins. Cabinet refinishing, exterior repaints, interior, commercial — each gets its own ad group, its own copy, and a budget that matches what the job is worth to you, not what Google suggests.
- 03
Send every click to a page built to book. Never your homepage. Every campaign lands on a dedicated page with one job: turn the click into a call or an estimate request. We build those pages ourselves — see the landing pages service.
- 04
Prune the search terms daily, early on. The first weeks decide whether an account gets sharp or stays sloppy. We read the actual search terms that triggered your ads and cut the garbage while it’s still cheap.
What's included
Everything below is part of the flat monthly fee. No surprise line items, no percentage of your ad spend.
Google Search Ads — Job Ticket
- ✓ Campaign and ad-group build from our painting-only keyword vault
- ✓ Negative keyword list, applied at launch and expanded weekly
- ✓ Ad copy written for painting buyers, tested in rotation
- ✓ Dedicated landing page per campaign
- ✓ Call tracking and form tracking wired before launch
- ✓ Daily search-term review during ramp-up, ongoing bid and budget management
- ✓ Monthly report in spend, calls, estimates, and booked jobs
Part of one system
Search ads are the demand engine. The landing page turns the click into a call, call tracking connects that call back to the keyword that caused it, and the whole loop reports in one number: cost per booked job.
How you'll know it's working
We don’t publish invented case-study numbers, and we won’t pretend a stranger’s screenshot is proof. What we will do: on a free 20-minute call, we’ll dig into where your jobs come from now, what a booked job costs you from those sources, and whether Google Ads beats that in your market. Straight answers — and if ads aren’t your best move, we say so. And when we do run your account, you grade us on three connected numbers: cost per booked job, the monthly revenue those jobs add up to, and what every ad dollar returned.
Straight answers
How much ad spend does a painting company need?
That’s set by your goals and your market, not a package. Our painters run anywhere from $1,500 to $40,000+ per month in ad spend, and every dollar goes straight to Google — we never touch it. We’ll recommend a starting number for your situation on the call.
What does management cost?
Management starts at $2,000 per month and depends on which services you run — quoted on the call, then flat. Month to month, no percentage of spend, no long contract, and a $1,500 first-30-days pilot to start. If we’re not booking you jobs, firing us should be easy.
How fast do calls start?
Campaigns are typically live about a week from kickoff. First calls usually land within days of launch, and flow steadies over the first 30–60 days as the account earns data. Anyone promising a full pipeline in week one is selling you something.
Twenty minutes. Straight answers. No pitch deck.
The free 20-minute call: where your jobs come from now, what they cost you per booked job, and whether Google Ads beats that in your market. If it doesn’t, you leave knowing that too.
Check If Your City Is Open →Free · 20 minutes · One painter per market