Notes from the paint line.
A small number of posts we actually stand behind — on measurement, lead economics, and running ads like a trade instead of a slot machine. No filler, no "10 tips" listicles.
Running Your Own Google Ads? Here's the Prep Work Most Painters Skip
A no-pitch guide to the unglamorous setup — negatives, match types, tracking — that decides whether a DIY painter account books jobs or burns budget.
Channels · Jul 27, 2026PPC vs. LSA for Painters: Which Books Jobs First?
Local Services Ads are cheaper per lead. Search ads scale further. An honest comparison of Google's two paid channels for painting contractors — and the answer for most.
Strategy · Jul 20, 2026Why We Only Take One Painter Per Market
An agency running two painters in one city is bidding its clients against each other and billing both. The conflict-of-interest math, worked out in public.
Lead Generation · Jul 13, 2026The 90-Second Footrace: Why You Lost That Shared Lead Before You Dialed
Shared-lead platforms sell the same homeowner to several painters at once. Here's the math of why speed can't save you — and what owning your own demand changes.
Measurement · Jul 6, 2026Cost Per Booked Job: The Only Number Your Ad Account Answers To
CPL and ROAS reports are built to look good, not to tell the truth. Here's the one metric that can't hide anything — and how to make your account produce it.
Twenty minutes. Straight answers. No pitch deck.
The free 20-minute call: where your jobs come from now, what they cost you per booked job, and whether Google Ads beats that in your market. If it doesn’t, you leave knowing that too.
Check If Your City Is Open →Free · 20 minutes · One painter per market